#transcreation

Develop culturally sensitive creative campaigns for global markets while maintaining brand consistency. Cultural research framework: 1. Color significance: red = luck (China) vs. danger (West), white = purity vs. mourning. 2. Symbolism awareness: hand gestures, religious imagery, cultural icons with different meanings. 3. Communication styles: direct (German) vs. indirect (Japanese), high-context vs. low-context cultures. 4. Social norms: family structures, gender roles, consumer behavior patterns. Adaptation strategies: 1. Transcreation: adapt message for cultural relevance while maintaining intent. 2. Visual modifications: model diversity, clothing appropriateness, lifestyle representation. 3. Timing considerations: religious holidays, cultural celebrations, business calendars. 4. Platform preferences: WeChat (China), LINE (Japan), WhatsApp (Latin America). Local validation process: 1. Cultural consultants: native speakers with marketing expertise. 2. Focus groups: target audience feedback on cultural appropriateness. 3. Legal review: advertising regulations, claim substantiation requirements. Brand consistency: core message unchanged, execution adapted for cultural relevance. Documentation: cultural guidelines database for future campaigns, decision rationale for adaptation choices.