#tonality

Master voice techniques for phone sales. Tonality principles: 1. Vary pitch (avoid monotone, go up at questions, down at statements). 2. Enthusiasm (smile while talking, it changes voice). 3. Confidence (speak declaratively, not tentatively). 4. Match prospect (mirror their energy level). Pacing: speak 150-160 words per minute (conversational, not rushed). Slow down for: important points, pricing, next steps. Speed up for: less critical details. Use pauses: after asking question (don't fill silence), for emphasis (pause before key benefit). Vocal warmup: hum, tongue twisters, breathing exercises before call block. Record and review: identify filler words ('um', 'like', 'you know'), pitch patterns, pacing issues. Power words: 'exactly', 'absolutely', 'certainly' (show conviction). Avoid: 'I think', 'maybe', 'hopefully' (weaken message). Practice: read scripts aloud in different tones. Get feedback from manager. Tonality accounts for 38% of communication impact.