#social-selling

Consistent LinkedIn routine for pipeline building. Morning (30 mins): 1. Post valuable content (industry insight, case study, poll). 2. Engage with 10 prospect posts (comment thoughtfully). 3. Send 5 personalized connection requests (reference recent activity). Afternoon (20 mins): 4. Respond to comments on your posts. 5. Share relevant article with commentary. 6. Message 3 warm connections (provide value, not pitch). Weekly: update profile, share customer win, publish long-form article. Tools: Shield Analytics for content performance, Sales Navigator for targeting. Track connection acceptance rate, reply rate, meetings booked from LinkedIn source.

Generate B2B leads on LinkedIn. Strategy: 1. Optimize profile for searchability. 2. Content that demonstrates expertise. 3. Engage with target audience posts. 4. LinkedIn articles for thought leadership. 5. Video content for higher engagement. 6. Strategic connection requests. 7. InMail campaigns for outreach. 8. LinkedIn Ads for targeting. Use Sales Navigator for prospecting. Build relationships before pitching.