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Optimize PPC campaigns for ROI. Strategy: 1. Keyword match types (exact, phrase, broad). 2. Negative keywords to reduce waste. 3. Ad group structure by theme. 4. Compelling ad copy with CTAs. 5. Landing page relevance and quality score. 6. Bid adjustments by device, location, time. 7. Ad extensions ...
Test complex theoretical models using SEM. Model specification: 1. Draw path diagram showing hypothesized relationships. 2. Identify endogenous (dependent) and exogenous (independent) variables. 3. Specify direct and indirect paths. 4. Include error terms for endogenous variables. Analysis in R lava...
