#sales-analysis

Conduct win-loss analysis to improve sales effectiveness. Process: 1. Interview recent wins and losses (within 30 days). 2. Ask about decision criteria, evaluation process, and competitors. 3. Identify patterns in wins (what we do well). 4. Uncover reasons for losses (product gaps, pricing, sales execution). 5. Quantify impact of each factor. 6. Share insights with product, marketing, and sales teams. 7. Implement improvements and track impact. Use neutral third party for honest feedback. Aim for 20+ interviews per quarter. Create action plan from findings.