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Measure and validate product-market fit. Indicators: 1. Sean Ellis test (% users 'very disappointed' if product disappeared >40%). 2. Retention cohorts (flattening curve after initial drop). 3. Organic growth rate (word-of-mouth, low CAC). 4. NPS score (>50 is excellent). 5. Sales cycle length (decr...
Achieve and measure PMF. Indicators: 1. Sean Ellis test ('how disappointed if product went away?' >40% 'very'). 2. Organic growth and word-of-mouth. 3. High retention rates. 4. Users getting core value quickly. 5. Revenue growth acceleration. 6. Qualitative: strong customer enthusiasm. Before PMF: t...
Measure and achieve product-market fit using multiple signals. PMF indicators: 1. Sean Ellis test: >40% of users would be 'very disappointed' if they couldn't use product anymore. 2. Retention curves: cohorts flatten to horizontal line (not declining). 3. Organic growth: word-of-mouth driving 30%+ o...
