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Build successful affiliate marketing programs with partner recruitment and performance optimization strategies. Program structure: 1. Commission models: percentage-based (5-20%), flat rate, tiered structure, performance bonuses. 2. Cookie duration: 30-90 days standard, product category consideration...
Measure creative performance and return on investment with data-driven methodology. Creative KPIs by objective: 1. Brand awareness: reach, impressions, brand recall lift, share of voice. 2. Engagement: likes, comments, shares, time spent, click-through rate. 3. Conversion: cost per acquisition, conv...
