#executive-assistant

Navigate executive assistants to reach decision makers. Mindset shift: EA is valuable ally, not obstacle. Respectful approaches: 1. Befriend EA: 'I'm trying to reach [Executive] about [specific topic]. Can you help me understand the best way to get on their calendar?' 2. Be specific: vague requests get blocked. 'I'd like 15 minutes to discuss [specific value prop].' 3. Provide context: 'We work with [similar companies] on [problem]. Is this something [Executive] handles?' 4. Ask for guidance: 'What's the best time/way to reach them?' 5. Reference trigger event: 'I saw [company news]. Wanted to discuss implications.' Alternative routes: LinkedIn message (EA may not monitor), attend industry events, mutual connection introduction. EA intelligence: ask EA about priorities, org changes, budget cycles. Send thank you note to EA. If stonewalled repeatedly: respect it, try different contact at company. Never antagonize EA - they control calendar and influence opinion.