#ecosystem

Build product platforms that enable third-party innovation. Platform components: 1. APIs: RESTful or GraphQL endpoints for core functionality. 2. SDK: developer tools and libraries for easy integration. 3. Developer portal: documentation, tutorials, support. 4. App marketplace: distribution channel for third-party apps. 5. Webhooks: real-time event notifications for external systems. Strategy decisions: 1. Core vs. edge: what you build vs. enable others to build. 2. Monetization: revenue share, listing fees, freemium. 3. Quality control: app review process, performance standards. 4. Partner enablement: technical support, co-marketing. Platform metrics: 1. Developer adoption: API usage, SDK downloads. 2. App ecosystem health: number of active integrations. 3. Revenue contribution: platform-driven vs. core product revenue. Success factors: start with strong core product, clear value proposition for developers, excellent documentation. Examples: Salesforce AppExchange, Shopify App Store.