#discounting

Navigate pricing discussions strategically. Anchor high: present highest tier first, then lower options seem reasonable. Discount guidelines: never discount on first ask ('Let me see what I can do'). Offer discounts for: 1. Annual prepayment (10-15%). 2. Case study participation (5%). 3. Larger commitment (more users/features, 10-20%). 4. End of quarter urgency (5-10%). Trade value for value: if discount, ask for faster close, reference, larger commitment. Avoid: one-time discounts (creates bad precedent), discounts without reason. Alternative to discount: add services (implementation, training), extend payment terms, include add-ons free for 6 months. Document approvals in CRM. Protect margins: calculate breakeven point before negotiating.