#differentiation

Differentiate instruction for diverse learners. Strategies: 1. Content (vary reading levels, use multimedia). 2. Process (flexible grouping, tiered activities). 3. Product (choice boards, multiple ways to demonstrate learning). 4. Environment (seating arrangements, noise levels). Assess readiness, interests, and learning profiles. Provide scaffolding for struggling students. Offer extensions for advanced learners. Use UDL (Universal Design for Learning) principles. Include accommodations for IEPs and 504 plans. Balance challenge and support for all students.

Define strong brand positioning. Framework: 1. Target audience identification. 2. Competitor analysis and differentiation. 3. Unique value proposition. 4. Brand personality and voice. 5. Key messaging pillars. 6. Visual identity alignment. 7. Positioning statement. 8. Consistency across touchpoints. Use perceptual mapping. Focus on specific niche. Own a word in customer's mind.

Equip sales team with competitive intelligence. Battlecard structure per competitor: 1. Company overview (size, funding, target market). 2. Strengths (what they do well, when they win). 3. Weaknesses (gaps, common complaints). 4. Differentiation (why you win against them). 5. Objection traps (questions to ask that expose weaknesses). 6. Proof points (case studies where you won against them). 7. Pricing comparison. Research sources: G2 reviews, Reddit discussions, sales calls (ask 'who else are you evaluating?'), competitor websites, former employees. Update quarterly. Make easily accessible (Wiki, PDF with search). Train reps on delivery: never bash competitor, focus on your strengths. Landmine questions: 'How important is [feature they lack] to you?'