#customer-research

Apply Jobs-to-be-Done framework for product strategy. Structure: 1. Identify the 'job' customers are hiring your product for. 2. Map functional, emotional, and social dimensions. 3. Understand the 'struggling moment' that triggers the job. 4. Analyze competing solutions (including non-consumption). 5. Define success criteria from customer perspective. 6. Uncover unmet needs and innovation opportunities. Conduct switch interviews to understand why customers switched to/from your product. Use insights to guide product development.

Create accurate user personas based on real customer data. Research methods: 1. User interviews (15-20 per segment): understand goals, frustrations, workflows. 2. Analytics analysis: usage patterns, feature adoption, churn triggers. 3. Support ticket analysis: common issues and requests. 4. Sales team insights: objections, competitive losses. Persona components: 1. Demographics: age, role, company size, location. 2. Goals: what they're trying to achieve (primary and secondary). 3. Pain points: current frustrations and blockers. 4. Behaviors: how they discover and evaluate solutions. 5. Quote: memorable statement capturing their mindset. Example: 'Sarah, Marketing Manager at 500-person SaaS company. Goal: prove marketing ROI to executives. Pain: too many tools, data scattered. Quote: I spend more time making reports than analyzing them.' Validation: test personas against new customer data quarterly. Use in product decisions: WWSD (What Would Sarah Do?).