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Perform RFM (Recency, Frequency, Monetary) customer segmentation. Process: 1. Calculate RFM scores from transaction data. 2. Normalize features using StandardScaler. 3. Determine optimal K using elbow method and silhouette score. 4. Apply K-means clustering (4-6 segments). 5. Profile each segment wi...
Master clustering algorithms for customer segmentation, data exploration, and pattern discovery in unsupervised settings. K-Means clustering: 1. Algorithm implementation: centroid initialization, iterative assignment, convergence criteria. 2. Hyperparameter tuning: k selection using elbow method, si...
