#business-intelligence

Design a C-suite executive dashboard in Tableau. Layout: 1. KPI cards showing YoY growth for Revenue, Profit, Customer Count. 2. Geographic heat map of sales by region. 3. Trend line chart with forecast band for next quarter. 4. Top 10 products bar chart with drill-down capability. 5. Interactive filters for date range and business unit. Use a professional color palette (blues/grays) and ensure mobile responsiveness.

Build comprehensive analytics infrastructure for data-driven decisions. Analytics architecture: 1. Data collection: event tracking, user interactions, system metrics. 2. Data pipeline: ETL processes, data validation, transformation. 3. Data warehouse: centralized storage, dimensional modeling. 4. Business intelligence: dashboards, reports, self-service analytics. Key metrics framework: 1. Acquisition: traffic sources, conversion rates, cost per acquisition. 2. Activation: onboarding completion, time-to-first-value, feature adoption. 3. Retention: DAU/MAU, cohort retention, churn analysis. 4. Revenue: ARPU, LTV, conversion rates, expansion revenue. 5. Referral: viral coefficient, NPS, organic growth rate. Reporting strategy: 1. Executive dashboards: KPIs, trends, alerts. 2. Product dashboards: feature usage, user flows, experimentation results. 3. Operational reports: performance monitoring, error tracking. Tools: Segment for data collection, Snowflake for warehousing, Tableau for visualization. Data governance: quality monitoring, access controls, privacy compliance, documentation standards.