#brand-guidelines

Create cohesive brand identity system with visual consistency guidelines. Core elements: 1. Logo design: primary mark, alternate versions, minimum sizes (0.5 inches print, 16px digital), clear space (equal to x-height of logo). 2. Color palette: primary colors (3-5 max), secondary palette, accessibility-compliant contrast ratios (4.5:1 minimum). 3. Typography: primary typeface (headlines), secondary (body), web font loading strategy. 4. Voice & tone: brand personality attributes, writing style guidelines, do's and don'ts. Deliverables: brand guidelines document (15-30 pages), logo files (AI, EPS, PNG, SVG), color swatches (CMYK, RGB, HEX, Pantone), brand application examples (business cards, letterhead, website mockups). Tools: Adobe Illustrator for logos, InDesign for guidelines, Figma for digital applications. Timeline: 4-6 weeks including stakeholder review cycles.