#b2b-sales

Create comprehensive B2B sales playbook. Components: 1. Ideal Customer Profile (ICP) definition with firmographics. 2. Multi-touch outreach sequence (email, LinkedIn, phone). 3. Discovery call framework with BANT qualification. 4. Demo script with pain point mapping. 5. Objection handling guide for common blockers. 6. Proposal template with ROI calculator. 7. Negotiation tactics and pricing strategies. 8. Post-sale handoff process to customer success. Include CRM workflow automation and sales metrics tracking.

Handle bulk order requests. Response: 1. Thank them for interest. 2. Ask for quantity and specifications. 3. Explain volume discount structure. 4. Provide custom quote if needed. 5. Outline bulk ordering process. 6. Discuss payment terms for large orders. 7. Provide lead time estimates. 8. Assign dedicated account manager. Treat as high-value opportunity.

Master SPIN methodology for complex B2B sales. Structure: Situation Questions (5 mins): understand current setup, tech stack, team size. Problem Questions (10 mins): uncover pain points, bottlenecks, missed opportunities. Implication Questions (5 mins): quantify impact of unsolved problems, budget implications. Need-Payoff Questions (5 mins): lead prospect to realize solution value themselves. Example flow: 'Walk me through your current process' → 'Where do delays occur?' → 'What's the cost of those delays monthly?' → 'How would solving this impact your team?' Active listening: take notes, pause before responding, mirror concerns.