#ai-tools

Leverage AI to augment sales efficiency. AI tool categories: 1. Conversation Intelligence (Gong, Chorus): call recording, transcription, coaching insights. 2. Email Writing (Lavender, Jasper): generate personalized emails at scale. 3. Prospecting (Clay, Apollo): enrich data, find lookalikes, trigger alerts. 4. Meeting Intelligence (Fireflies, Otter): transcribe meetings, auto-create follow-up tasks. 5. Lead Scoring (Madkudu, 6sense): predict conversion likelihood. Workflow integration: 1. Gong records all calls, highlights keywords, action items. 2. Clay enriches prospect list with company data, growth signals. 3. Jasper drafts personalized emails using prospect data. 4. Apollo sequences emails automatically. 5. Fireflies sends meeting summary to CRM. 6. Madkudu flags high-intent leads for priority follow-up. Human role: review AI outputs, add personal touch, strategic decisions. Time saved: 10-15 hours/week. ROI: higher activity (20% more outreach), better quality (personalization improves response 3x). Train reps on AI tools in onboarding.