#email-segmentation

Build high-converting email marketing campaigns with automation workflows and advanced segmentation strategies. Email campaign optimization: 1. Subject line testing: A/B testing, 30-50 characters optimal, personalization increases open rates 26%. 2. Send time optimization: Tuesday-Thursday 10am-2pm generally best, audience-specific testing. 3. Mobile optimization: single-column design, large CTAs, scannable content (60% mobile opens). Automation workflows: 1. Welcome series: 3-5 emails, introduce brand story, set expectations, provide value immediately. 2. Abandoned cart: 3-email sequence, 1 hour, 24 hours, 72 hours delay, recover 10-15% of abandoned sales. 3. Post-purchase: thank you, product tips, review requests, cross-sell opportunities. 4. Re-engagement: win-back campaigns for inactive subscribers (90+ days), preference center updates. Segmentation strategies: 1. Demographics: age, location, gender for personalized messaging and offers. 2. Behavioral: purchase history, website activity, email engagement, lifecycle stage. 3. Psychographic: interests, values, pain points, communication preferences. 4. RFM analysis: recency, frequency, monetary value for customer scoring. Performance optimization: 1. Deliverability: sender reputation, authentication (SPF, DKIM, DMARC), list hygiene. 2. Key metrics: open rate 20-25%, click rate 3-5%, conversion rate 1-3%, unsubscribe rate <0.5%. 3. List growth: opt-in forms, lead magnets, content upgrades, referral programs. Advanced techniques: dynamic content personalization, predictive send time optimization, AI-powered subject line generation, cross-channel integration with social and web behavior.