Sales demo presentation structure

Deliver a compelling product demo that sells. Structure: 1. Set context (recap their pain points). 2. Show the 'aha moment' first (most valuable feature). 3. Walk through their specific use case. 4. Highlight differentiators vs competitors. 5. Address concerns proactively. 6. End with clear next steps. Best practices: customize for audience, use their data/examples, keep to 30 min, make it interactive (ask questions), avoid feature dumping. Follow up with demo recording and trial access. Aim for 40%+ demo-to-opportunity conversion.