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Define target audience
Specify 'Beginners', 'C-Level Execs', or demographics
Set format & word count
Blog post (800 words), Email (150 words), Tweet thread
Establish voice & persona
Professional, casual, humorous - be specific!
A landing page section testing 3 different pricing psychological effects: 1. The Decoy Effect (Added a dummy plan). 2. Anchoring (High original price slashed). 3. Scarcity (Only 5 spots left). Detailed documentation on which cognitive biases each section targets and how to measure the lift in A/B tests.