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Define target audience
Specify 'Beginners', 'C-Level Execs', or demographics
Set format & word count
Blog post (800 words), Email (150 words), Tweet thread
Establish voice & persona
Professional, casual, humorous - be specific!
Develop podcast marketing strategies with audio content creation and multi-platform distribution for audience growth. Podcast strategy development: 1. Format selection: interview-based, solo commentary, panel discussion, storytelling, educational series. 2. Content planning: episode themes, seasonal content, guest booking, content calendar, series development. 3. Brand positioning: unique angle, target audience, value proposition, competitive differentiation. Production workflow: 1. Recording setup: microphone quality (USB/XLR), audio interface, recording software (Audacity, GarageBand). 2. Content structure: intro/outro, segment organization, call-to-action placement, episode length (20-45 minutes optimal). 3. Post-production: audio editing, noise reduction, music integration, level optimization, file formatting. Distribution strategy: 1. Podcast platforms: Apple Podcasts, Spotify, Google Podcasts, Stitcher, platform-specific optimization. 2. RSS feed management: hosting platforms (Anchor, Libsyn), metadata optimization, episode scheduling. 3. Cross-platform promotion: social media clips, YouTube uploads, transcription publishing, email marketing. Audience building: 1. SEO optimization: podcast titles, descriptions, episode tags, keyword integration, show notes. 2. Guest networking: industry experts, cross-promotion, audience exchange, relationship building. 3. Community engagement: listener feedback, Q&A segments, social media interaction, review responses. Content repurposing: 1. Blog posts: episode transcripts, key takeaways, extended thoughts, SEO content. 2. Social media: quote graphics, video clips, behind-the-scenes, teaser content. 3. Email marketing: episode highlights, subscriber exclusive content, guest insights. Monetization: sponsorship integration, affiliate marketing, premium content, merchandise sales, listener support programs for sustainable growth and revenue generation.