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Define target audience
Specify 'Beginners', 'C-Level Execs', or demographics
Set format & word count
Blog post (800 words), Email (150 words), Tweet thread
Establish voice & persona
Professional, casual, humorous - be specific!
Design a 7-day user onboarding email drip campaign. Email 1: Welcome + Quick Win (Day 0). Email 2: Feature highlight with video tutorial (Day 1). Email 3: Use case story from similar customer (Day 3). Email 4: Tips and tricks for power users (Day 5). Email 5: Invitation to community/webinar (Day 7). Each email should have a single clear CTA, personalized greeting, and mobile-optimized formatting. Include A/B test variations for subject lines.