Email marketing campaign optimization writing

Write high-converting email campaigns that engage subscribers and drive action. Email structure: 1. Subject line (10% open rate impact): 30-50 characters, avoid spam triggers, create curiosity or urgency. 2. Preview text: 90-100 characters complementing subject line. 3. Header: brand logo, navigation if needed. 4. Body: single-column design, scannable format, clear value proposition. 5. Call-to-action: prominent button, action-oriented text. Subject line formulas: 1. Curiosity: 'The mistake 90% of marketers make'. 2. Urgency: 'Last 24 hours to save 50%'. 3. Personal: 'John, your exclusive invitation inside'. 4. Benefit: 'Double your productivity in 30 days'. Email types: 1. Welcome series: 3-5 emails introducing brand and setting expectations. 2. Newsletter: weekly valuable content mix. 3. Promotional: product launches, sales, special offers. 4. Nurture sequences: educational content moving prospects toward purchase. Optimization: A/B testing subject lines, send times, content length. Metrics: open rate (20-25% good), click rate (3-5% good), conversion rate, unsubscribe rate (<0.5%).