Copywriting persuasion psychology frameworks

Master persuasive copywriting using psychological triggers and proven frameworks. AIDA formula: Attention (compelling headline), Interest (hook reader with benefits), Desire (create emotional want), Action (clear call-to-action). PAS structure: Problem (identify pain point), Agitation (amplify consequences), Solution (present your offer). Before/After/Bridge: current state → desired outcome → your product as bridge. Psychological triggers: 1. Scarcity: limited time offers, stock countdown. 2. Social proof: testimonials, user counts, reviews. 3. Authority: expert endorsements, credentials, awards. 4. Reciprocity: free value before asking for purchase. Power words: exclusive, proven, guaranteed, instant, secret, ultimate. Emotional hooks: fear of missing out, desire for status, need for security. A/B testing: headlines (40% impact), calls-to-action (20% impact), body copy structure. Analytics: conversion rates, click-through rates, engagement time. Tools: Google Analytics for tracking, Grammarly for clarity, Hemingway for readability score under 10.