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Define target audience
Specify 'Beginners', 'C-Level Execs', or demographics
Set format & word count
Blog post (800 words), Email (150 words), Tweet thread
Establish voice & persona
Professional, casual, humorous - be specific!
Write a compelling B2B case study using the STAR method. Structure: 1. Situation (Client background and initial challenge). 2. Task (Specific goals and constraints). 3. Action (Your solution with implementation details). 4. Result (Quantifiable outcomes with before/after metrics). Include direct quotes from the client, visual data representations, and a clear call-to-action. Optimize for sales enablement and website conversion. Length: 800-1200 words.